Haven’t posted in a while and that’s because I’ve been looking for a new position. And as you probably know trying to get a job nowadays is a pain! Anyway I just wanted to do a quick post on what I eventually ended up doing and how I got there.
I’m the new marketing manager for a garage racking and storage solutions company called: Garage-Shelving.co.uk (I know not the fancied job in the world) BUT its hugely profitable and more than that, I get 5% commission on all online orders. Which is an added incentive as they already had a couple of online sales coming in.
Never the less the reason I took this position (or even found it in the first place) was due to the efforts of a professional resume writer. I 100% never would have been close to this job, nor landing it in fact if it wasn’t for their help. So it’s worth the expensive time consuming tedious effort to write a good resume, as when you get a position that makes you £40,000 more a year, you tend to like it.
What I will be doing at this company is very similar to what I talk about on this website. It’s going to be online marketing and SEO. But more than that, we will be looking at old school marketing techniques such as direct mail marketing and permission marketing, using re-targeting of old customers as well as ones who have visited the site but didn’t check out. This is a highly effective technique and its not all that expensive from an advertising POV either. Gone are the days of million dollar advertising budgets and huge media buying campaigns, say hello to the new era of social media marketing and internet marketing.
This is nothing new obviously.
But yet people still do it a bit wrong….
The top 3 pieces of advice I’d give to someone looking to get started online is the following:
1.) Take the leap – Work 15 hour days, have no social life for a while, you hear about people saying this business is their baby, yet they spend no time with it?
What’s that all about.
2.) Find / Have Funding – Even Apple needed $92,000 in funding to get started and do you know what they gave up for this? A THIRD OF THEIR BUSINESS! The investor whose name I cannot remember is now sitting in the billionaire status! Not bad for both parties really.
3.) Partnership – Everyone trys to be the next 1-man-millionaire and although that’s all well and good if you make it, its not sustainable (or enjoyable) on the journey.
Instead partner with people who have a different set of skills than yourself, your skills will combine and costs are shared in the early days, as well as profits in the later ones. It’s a win-win as no one needs more than a billion in a lifetime!
Thanks for reading and I’ll be sure to post a bit more frequently in the coming weeks.